I See France Identity

This is an identity program for a lingerie boutique. The identity was made to convey the different sides of the range of products that the store caries. Everything from lingerie that is elegant or sexy to pajamas. The colour we chose are very rich and warm, almost appetizing, and not dissimilar to what you would think of for a cafe or a chocolatier.

The owner of the boutique was at the time of this project in Europe and was very inspired by the designs of the products, stores, and architecture there. Taking inspiration from the client we looked into some of the art, architecture and design from the region they liked. We knew that the client had wanted a pattern in their program, and that they wanted it to be something unsual that could be used in a variety of ways, or not at all on some assets. After some experimentation we decided to work with a pattern inspired by the mosaic tile workings of the Mediterranean.

The pattern and colour palette work to form a modular system that allows for a variety of different looks for many applications.